Coca-Cola Fashion Collection Launch

Coca-Cola Fashion Collection Launch

The Coca-Cola brand has released a limited edition fashion collection, featuring bombers, hoodies, tote bags, and other items and accessories as part of the "Add Some Flavor with Coca-Cola Collection" campaign, available in the "Pyaterochka," "Perekrestok," and "Karusel" retail chains starting in early August. The collection is divided into three capsules, with the final release scheduled for September 19.

Client:Coca-Cola
Category:Marketing
Date:2020

CONCERT BY TIMA BELORUSSKIH
Tima Belorusskikh performed an online concert to celebrate the launch of Coca-Cola’s new fashion collection.
The musician performed his best hits and, together with other concert participants, showcased outfits from the collection.

WHAT WAS ON THE STAGE
Two LED screens with 2.5mm pitch
Media server for LED screens – Resolume Arena

MY ROLE IN THE PROJECT
Equipment evaluation, selection of technical solutions, setup and preparation of equipment. Configuration and management of the media server.

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