Amway Elite Club A65 Strategy Virtual Online Conference

A Conference in Virtual Reality!

The visual concept is centered around an amphitheater as a specific architectural form for communication. More precisely, its modern interpretation. The space creates the sensation that the studio is floating between the present and the future, symbolizing movement into an unknown future. This visualization emphasizes the concept of being at the center of change.Within this space, speakers could interact with each other, listen to presentations, and watch pre-recorded videos. Additionally, the virtual amphitheater included an interactive audience section, where images of participants from the online platform were displayed in the stands, creating the effect of everyone being present online.

Client:Amway
Category:AR/XR Conference
Date:2020

PROJECT HIGHLIGHTS:
– The event was built on the integration of advanced virtual production technologies and modern video conferencing systems.
– Use of a virtual studio with integrated speakers and audience members.
– Use of graphical objects and hologram objects
– Multilingual broadcast (simultaneous translation into 5 languages).
– Diverse geographical connections (Russia, Kazakhstan, Ukraine, Mongolia, Germany, Hungary, USA, Italy, Canada, Poland, Spain, UK, Latvia, Sweden).
– 2.5-hour broadcast duration with continuous participant engagement.

WHAT WAS ON THE STAGE
Large cyclorama chroma key
3D rendered virtual studio
Virtual lighting fixtures controlled by DMX with a physical light console
4K cameras, each connected to its own media server
Media servers with UnrealEngine 4
Media server for media content – Resolume Arena 7
Media server for online streaming – vMix

MY ROLE IN THE PROJECT
Equipment evaluation, selection of technical solutions, setup and preparation of equipment. Configuration and management of media servers, preparation, and execution of online streaming. Directing cameras and video content.

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